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2009 – 2014 Fashionistas (The First Generation)

   20. Oktober 2024

In 2009 Mattel started a new Barbie Line with poseable dolls – called „Fashionistas“. The first wave was launched in October 2009 and included 6 female dolls and 1 male doll.

Fashionistas 2009
The four blonde girls got a swell up CEO face and the names Cutie, Glam, Wild and Girlie. The brunette doll use the Summer face, she is called Sassy. The black doll use the Adria Face, her name is Artsy. Ken is now Hottie, he uses the 2005 Ken face. The girls new „100 poses body“ has 12 points of movements. Hotties body is a bit less poseable, he has no wrist joints for example.

Fashionistas 2010

After the big success of the first Fashionistas wave, Mattel started to „expand“ with 2 waves in the same year and further Sets under the Fashionistas brand.

2010 Fashionistas – The First wave

The First Wave 2010 included 5 dolls. New is a brunette Sporty Boy, the girls are now Sweetie (former Girly), Cutie, Sassy (now blonde) and Sporty (former Wild and blonde, now with dark hair and Summer face). The girls body got a little modification, the knees are thinner now. Kens body got more joints, so that he can also present 100 poses.

2010 Fashionistas – Swappin’ Styles

The second wave 2010 based on a concept called Swappin’ Styles and presented a new posibility of swappin‘ Styles. The dolls had changeable busts and additionally to the dolls sets Mattel sold extra busts with heads. So the dressed doll could easily get a new head and be someone different. The Edition included 6 female dolls (Sweetie, Artsy, Sassy, Cutie, Sporty, Glam) + two males. The former Hottie is now called Cutie Boy. His face got a technical modification to make it more movable (left/right + up/down) and Mattel introduced the new mold as Cutie Ken Mold. Sporty Boy has the same new mold. The Boys use the same bodies like before and no extra heads.

Doll Sets Bust / Head Pack
Swappin‘ Styles Artsy #T7410 Artsy Head Pack #T9129
Swappin‘ Styles Cutie #T7411 Cutie Head Pack #T9125
Swappin‘ Styles Sporty #T7412 Sporty Head Pack #T9127
Swappin‘ Styles Glam #T7413 Glam Head Pack #T9124
Swappin‘ Styles Sassy #T7414 Sassy Head Pack #T9128
Swappin‘ Styles Sweetie #T7415 Sweetie Head Pack #T9126
Swappin‘ Styles Cutie Ken #T7417 —
Swappin‘ Styles Sporty Ken #VV3397 —

2010 Swappin‘ Styles – Doll Sets

2010 Swappin‘ Styles – Head Packs

Beside the two big waves, the year 2010 brought us further Mini-Editions with the brand Fashionistas.

2010  Swappin’ Styles – Doll Set plus extra head

Sporty (V4092), Glam (V4093)

2010  Swappin’ Styles – Doll Set plus pet

Glam & dog (#T7419),  Sassy & cat (#T7420)

2010  Swappin’ Styles – Shopping Spree

Sassy (#T5500) & Sweety (#T5501)

2010  Swappin’ Styles – Best Friends

2-packs with Sporty & Glam (#T6998), Sassy & Sweetie (#T6999)

Fashionistas 2011

In 2011 Mattel continued the Swappin‘ Styles Concept. The first wave included again six (female) Doll Sets with changeable busts plus six extra head packs. Cutie Boy and Sporty Boy completed the girls gang.

2011 Fashionistas – Swappin’ Styles

Doll Sets Bust / Head Pack
Swappin Styles Glam #V4380 Head Pack Glam #V4392
Swappin Styles Cutie #V4381 Head Pack Cutie #V4393
Swappin Styles Sweetie #V4382 Head Pack Sweetie #V4394
Swappin Styles Sporty #V4383 Head Pack Sporty #V4395
Swappin Styles Cutie Boy #V4387 —
Swappin Styles Sassy #V7145 Head Pack Sassy #V7149
Swappin Styles Artsy #V7146 Head Pack Artsy #V7150
Swappin Styles Sporty Boy #V7147 —

2011 Swappin‘ Styles – Doll Sets

2011 Swappin‘ Styles – Head Packs

2011 Fashionistas – In the Spotlight / Hollywood Divas

The second half of 2011 brought us a further Fashionistas wave with a new theme: „In the Spotlight“ (USA) / „Hollywood Divas“ (Europe). This wave is without boys, only the six girls Glam (#V4390), Cutie (#V4391), Sweetie (#V7148), Sporty (#V7207), Sassy (#V7210) and Artsy (#V7211). They have articulated Fashionistas bodys without changeable bust.

2011 Fashionistas – In the Spotlight / Hollywood Divas – World Tour

Sweetie (#V9514), Sassy (#V9515) and Glam (#W1595)

2011 Fashionistas – In the Spotlight / Hollywood Divas – in Concert

Glam (#V9513) Cutie (#W1596) and Sassy (#W1597)

Fashionistas 2012
The 2012 Fashionistas appeared in two biger waves plus some extra doll sets. Mattel didn’t choose a special theme or concept like in the years before, but the package is designed like a clutch with a Fashionistas inside. NEW is the total change of the names. Glam, Sweetie and Co. are history. The new „crew“ got the names of Barbie and her friends from the animated Series „Barbie Life in the Dreamhouse“.

2012 Fashionistas – Clutch (Wave 1)

Barbie appeares in the first Clutch wave two times: with opened mouth (CEO face) and her new closed mouth Fashionistas Face (©2010). Her friends are Teresa (Summer Face 2003) Raquelle (New: Raquelle Facemold ©2010), Nikki (Adria Facemold), Summer (Barbie om 2005 Face), The Boys, Ken and Ryan use the Cutie Face. So alltogether they are again 8 Fashionistas in this wave.

2012 Fashionistas – Clutch (Wave 2)

The second Clutch wave includes again 8 Fashionistas – the same characters like in the first clutch edition. Ryan got his own new facemold ©2011.

2012 Fashionistas – Ultimate Wardrobe

Gift Set with extra fashion and accesoires: Barbie (#X2269), Teresa (#X2271)

2012 Fashionistas – Set with dog

Barbie (#X2279), Summer (#X2280), Nikki (#X2281), Raquelle (#X2282)

Fashionistas 2013

The Fashionistas Year 2013 brought us two colourful Rainbow Waves

2013 Fashionistas – Rainbow (Wave 1)

The edition is including eight dolls as well. Ken (W3954) is very rare and actually without picture.

2013 Fashionistas – Rainbow (Wave 2)

The second Rainbow Wave includes eight dolls as well. The girls have glittering hair strands.

2013 Fashionistas – In the Spotlight
The Spotlight theme is back. This time with only four extravagant dressed dolls: Barbie (#Y7496), Raquelle (#Y7497 ), Nikki (#Y7498) and Summer (Y7632).

2013 Fashionistas – Fashion Fabulous
Giftset with extra fashion and assessoires, the box is designed like a room: Barbie blonde (#Y7500) and Barbie brunette (Y7501). The brunette Barbie is super rare.

It’s party time, but the time of 100 poses is over. The girls and boys got new stiff (posing) bodys, but without joints at knees/ellbow/wrist. The girls bodies are different types (straight arms, bent left arm oder bent right arm). So they look like a playline version of the model muse bodies. Like the model muse bodies the legs have a different lengths, so the girls can’t stand. Even sitting is a challenge. Ken and Ryan got also a new stiff body as well they got new facemolds with molded hairs.

Fashionistas 2013 Party

2013 Fashionistas – Glam Party

2013 Fashionistas – Tropical Party

Three girls with the new posing body: Barbie (#BHY13), Raquelle (#BHY14), Summer (#BHY15)

Fashionistas 2014

In 2014 ends the first fashionistas era with some more „Party“ Fashionistas.

2014 Fashionistas – Style Party
Barbie (BLT09), Barbie (BLT10) and Summer (BLT11)

2014 Fashionistas – Pajama Party
Barbie (BHV07), Summer (BHV08), Teresa (BHV09)

It was a week of hard work compiling the informations about the early Fashionistas. We have researched, sorted and cataloged photos to the best of our knowledge and belief. However, errors may still have crept in. There are different opinions, particularly regarding the year of publication. Some of the Fashionistas were designed for a specific year, but then Mattel started the sale at the end of the previous year. If you notice a major error, if you know something in more detail or if you would like to add informations, please leave a comment. Or leave a comment if you are happy about this overview 🙂

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1 thought on “2009 – 2014 Fashionistas (The First Generation)”

  1. Hi! So I have two questions, first of all the wave after the pijama party (the last wave before the new bodys, when there was the beggining of diversity, but they all had the belly botton body still) is it considered „early diverse wave“ or „last of the old generation“? Considering the caracthers (now all females named Barbie and males named Ken) are present there, plus the use of the old pose belly botton bodys, but that was the first millie where barbie now uses the millie mold, and some ethnicity started to show, so its like the mix of both concepts.
    And the other one, why do the dolls from the glam & tropical party waves have box varients that are less colourful and more „mature-ish“ packaging that say „Style“ just like the amazing style luxe line from the time? I remember seing them in stores and I always questioned that.

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